Summer Has Arrived, and Cooling Agents Are Entering Their “Peak Season”
As the weather heats up, sales of ice cream, iced milk tea, and sugar-free beverages are skyrocketing—a surge visible to the naked eye. Yet, what you might not realize is that behind these “ultimate heat-busters” lies a shared, invisible player: Taima’s cooling agents.
The term “cooling agent” may sound unfamiliar, but you encounter it every single day. The invigorating coolness in your toothpaste, the long-lasting icy sensation of sugar-free gum, and that “bone-chilling” chill you feel after sipping an energy drink—in virtually every instance, it is a cooling agent at work behind the scenes.
Traditional menthol has been in use for decades, but its shortcomings are quite evident: it evaporates quickly, carries a bitter aftertaste, and lacks thermal stability. The WS series of cooling agents steps in to fill these very gaps, offering a longer-lasting cooling sensation, a clean flavor profile free of off-notes, and excellent thermal stability. Data reveals that domestic demand for Taima’s WS-23 surged from 350 tons in 2019 to 1,346 tons in 2024—an average annual growth rate exceeding 40%. By the standards of any industry, such growth is anything but slow.
More importantly, there remains vast room for further substitution. Global annual consumption of menthol stands at approximately 40,000 tons, leaving significant headroom for the WS series to increase its current market penetration. Downstream application scenarios are also continuously expanding: sugar-free beverages require masking agents to neutralize the bitterness of artificial sweeteners; e-cigarettes demand a pure, clean cooling sensation; and oral care products strive to deliver a more comfortable user experience. With these converging trends, the market ceiling for cooling agents is still nowhere in sight.
Within this competitive landscape, Xi’an Taima Biological Engineering Co., Ltd. stands out as a player that has successfully secured a strategic, well-positioned foothold.
Summer is here, and the “cooling economy” is heating up. Standing at the upstream end of the supply chain, manufacturers of cooling agents may well be the most “low-profile” beneficiaries of this summer surge. They do not chase after fleeting trends—instead, the wind comes to them.
